There’s no doubt that luxury cars are attention-grabbing machines—they turn heads wherever they go. While this is part of the appeal of owning a luxury vehicle, the smartest buyers know there’s a lot more to their purchase than the badge on the hood or the attention it garners.
The real achievement? Driving a high-end vehicle that doesn’t just look good but also makes financial sense years down the road. In a market where some luxury models lose value the moment you drive them off the lot, others prove to be long-term winners, holding their worth and bringing strong resale prices.
When you buy a luxury car, it’s essential to choose a make and model that retains its worth over time. Factors such as build quality, reliability, brand reputation, and demand in the used market all play a role in determining whether a luxury vehicle will hold its value. Finding the right pre-owned luxury car dealer can also help ensure you get a well-maintained model that won’t lose its appeal.
Before you make your purchase, you should include “high resale value” on your list of important factors. Here, we’ll share information on the top luxury car brands known for their strong resale value and durability. This will help you make an informed decision when you shop for a used high-end vehicle.
1. Lexus: Unmatched Reliability and Strong Resale Value
Lexus consistently ranks among the top luxury brands when it comes to value retention. Known for its exceptional reliability and lower-than-average maintenance costs, Lexus offers a blend of luxury, comfort, and efficiency that appeals to a wide range of buyers. Models like the Lexus RX, ES, and GX tend to hold their value well due to their durability and high demand in the used market.
A major reason Lexus vehicles retain their worth is Toyota’s engineering. Since Lexus is Toyota’s luxury division, many of its vehicles share components with Toyota models, leading to lower repair costs and extended longevity. Unlike some European brands, which may have costly repair needs, a Lexus often offers a stress-free ownership experience. This makes it a preferred choice for anyone looking to buy a luxury car.
2. Porsche: Performance and Prestige That Endures
Porsche is another brand that maintains a strong resale value thanks to its reputation for precision engineering, high-performance capabilities, and limited production runs. Unlike some luxury brands that overproduce, Porsche keeps its supply relatively exclusive, which helps maintain demand in the used luxury car market.
Models like the Porsche 911, Cayman, and Macan are particularly known for their value retention. The 911, in particular, is famous for its iconic status and long-term collectibility. It often appreciates in value over time, especially for well-maintained, low-mileage models. If you’re looking to buy a luxury car that combines exhilarating performance with long-term financial viability, Porsche is a top contender.
However, maintaining a Porsche requires specialized care. Finding a certified Porsche auto repair shop near you that understands Porsche’s unique servicing needs is crucial. Routine maintenance, high-quality parts, and expert technicians ensure that a used Porsche continues to deliver its signature driving experience.
3. Mercedes-Benz: Timeless Appeal with Select Models Holding Value
Mercedes-Benz is synonymous with luxury, innovation, and comfort, but not all of its models hold their value equally. Of all their models, the G-Class SUV, E-Class sedan, and certain AMG models are known for strong resale value.
The Mercedes-Benz G-Class, commonly known as the G-Wagon, has built a reputation as one of the most iconic and desirable luxury SUVs, keeping its value impressively high. Limited production, a dedicated fanbase, and a reputation for rugged luxury contribute to its high resale prices. AMG models with powerful engines and performance tuning also tend to keep their worth, and enthusiasts continue to seek them out in the pre-owned luxury car market.
While Mercedes vehicles are high-quality and durable, maintenance costs can be heavy. If you’re in the market for a luxury car, make sure to factor in long-term maintenance expenses, especially for high-performance models. Choosing a dealership specializing in pre-owned luxury cars in Salt Lake City or a city near you can help ensure you get a well-maintained Mercedes with a documented service history.
4. BMW: Performance-Oriented Luxury with Select Models Holding Value
As a luxury car enthusiast, you might share a love for BMW due to its sporty handling, powerful engines, and premium design. While some BMW models depreciate quickly, others—like the BMW M Series, X5, and 3 Series—retain their value better than the average luxury car.
The BMW M Series offers high-performance abilities that lead to strong resale value. The X5 SUV is also a popular choice due to its balance of luxury, utility, and performance, making it a solid investment for those looking for a luxury vehicle.
If you choose a BMW model, keep in mind that BMW’s long-term maintenance costs can be higher than those of other brands. It’s essential not to cut corners on costs to keep your BMW in peak condition. Make sure to find a dealership that specializes in luxury car maintenance and has expertise in BMW servicing.
5. Audi: Technology, Luxury, and Select Models That Retain Value
Audi has carved out a niche in the luxury car market with its Quattro all-wheel-drive system, cutting-edge technology, and refined interior design. While some Audi models depreciate faster than others, the Audi Q5, Audi A6, and high-performance RS models tend to hold their value well.
The Audi Q5 is a solid standout in the used market. Its practical yet luxurious driving experience pairs with a strong reputation for reliability. Similarly, Audi RS models, such as the RS5 and RS7, maintain strong resale value due to their high-performance engineering and enthusiast appeal.
Audi vehicles are luxurious, but they require thorough maintenance to keep their advanced electronics and performance components in top condition. Buyers interested in purchasing an Audi should work with a trusted luxury car dealer to ensure they receive a well-maintained model with a verified service history.
Making the Right Choice When Buying a Used Luxury Car
If you’re in the market to buy a used luxury car, choosing a brand that holds its value can make a big difference in your long-term ownership experience. While every luxury vehicle depreciates to some extent, brands like Lexus, Porsche, Mercedes-Benz, BMW, and Audi have models that stand out in terms of resale value, durability, and demand in the used market.
Beyond the brand itself, buying from a reputable luxury car dealer is key to ensuring you get a vehicle that has been well cared for, thoroughly inspected, and properly maintained. Whether you’re looking for a reliable Lexus RX, a thrilling Porsche 911, or a powerful BMW M Series, making an informed purchase will help you enjoy your car’s luxury performance without worrying about major depreciation issues.
Infographic
When purchasing a luxury vehicle, selecting a brand and model with strong resale value is crucial. A well-retained value signifies reliability, exceptional build quality, and brand prestige. This infographic showcases luxury car brands recognized for their durability and long-term worth.
